Social media is shifting, faster than you can hit ‘refresh.’ With the year 2024 upon us and 2025 around the corner, the social media world is evolving in ways we never imagined just a few years ago. They are becoming more personalized, more connected, and smarter. Whether you’re using social media as a platform for your brand or as a means for your community to grow, being abreast of these changes is crucial.
So, what’s next? Now, let’s find out the top trends that are changing social media and how Planzee, the best social media app for connection and creativity, is leading the innovation.
- Personalized Experience with AI and Machine Learning
The days of generic social media feeds are gone. In 2024, AI and machine learning will begin selling a tailored user experience, and the clock is already ticking. As algorithms are set to dig even deeper to predict what users want to see based on their behaviors, preferences, and interactions, it is time to think about strategy and what the human role will be.
This allows for related platforms to provide hyper-personalized feeds to users and share memories; post event updates; or even discover new communities. Every scroll introduces more relevant content, making users more engaged, and entwined.
Pro Tip: Use different AI tools to assess your audience behavior and tune your content to reach a concentrated audience. The key to improving your social media engagement will be personalization.
- Social Commerce Takes the Spotlight
More and more social media platforms are evolving into shopping hubs. End users don’t have to leave the app to buy. These include shoppable posts and integrated payment businesses that make in-app shopping experiences more seamless. Social commerce will rule the platforms by 2025.
This is a game changer for businesses using Planzee. You’ll also be able to sell directly to your audience through posts removing friction in the buying process whether you are running a brand or promoting your event management app.
Pro Tip: Brands must focus on their engagement strategy, posting engaging, shoppable posts that are going to inspire action. Keep it simple for your followers to go from scrolling to shopping without having to leave the app.
- The Rise of Private Communities
Massive public networks won’t go away, but in 2024, private communities will grow in an explosive fashion. It seems that users are craving intimate spaces to connect with like-minded people away from the noise of bigger platforms. Social media platforms that give people the exclusive right to a group, give exclusive content and provide real-time interaction will see a spike in their popularity.
The apps will stand out and allow users to form and join niche communities. These social media apps from networking to personal hobbies will act as a space where users would be able to share experiences, strengthen connections, and create meaningful relationships.
Pro Tip: Now it’s time to start building private communities on your social media platform. Suggest to your audience that they break off and join smaller and more specific groups so you can get a closer relationship with them and dive deeper into the content.
- Events Go Viral- And Beyond
Connection is what social media has always been about, and now it’s the de facto location for hosting events. With hybrid and virtual events steadily on the rise, users want more from their event experiences online. By 2025, social platforms will have event management apps running alongside, with real-time engagement during conferences, workshops, or even casual meetups.
An event management mobile app, like Planzee, helps brands and planners to promote, organize, and manage events efficiently. These tools start from sending invites to live updates and the event planning process becomes easy as it increases engagement through social media platforms.
Pro Tip: Add to your social media strategy event-specific features. Integrate your event management mobile app with your social channels and help increase visibility and engagement on all social fronts before the event, during the event, and after the event.
- Authentic Content Over Perfection
Users don’t want perfectly polished, picture-perfect content. In today’s audiences, authentic trumps perfect especially due to how platforms like TikTok and Instagram Stories make unfiltered, real-life moments the norm. In 2025, we expect more and more brands and influencers to start being vulnerable and to be transparent about the things they are doing in order to connect with their audience.
Urge users to portray themselves in all their unpolished, real glory on social media apps, revealing through content what — in all its glorious imperfection — they truly are. Shifting towards authenticity will help brands and creators to connect more authentically with their audiences.
Pro Tip: Show the behind-the-scenes of your brand; don’t be afraid to. Share your behind-the-scenes stories that their people can truly connect with on an emotional level.
- Social Audio is here to Stay
2023 brought about a surge of audio content, and it’s not going anywhere. Social audio has shown staying power from podcasts to live audio rooms. With that, more social media platforms will follow this trend and add live audio features and interactive discussions in 2025.
Live audio is another dimension to online interactions: whether it’s casual chats or professional discussions. Users are going to look for ways to communicate in real time and as social media apps incorporate these features, we’ll see increased engagement.
Pro Tip: Discover how audio content should be used on your social media strategy. Host live audio events or conversations to draw your audience in on a deeper, more personal level.
- Inclusivity and Social Responsibility Drive Engagement
Typically, users increasingly want to interact with brands and social media platforms that share their values, as they are growing more socially conscious users. Inclusion, variety, and social duty aren’t new terms, they’re requirements for thriving in 2024 and more. Those platforms that are focused on holding these values and creating positive communities will be where the users will go.
Therefore, social media will continue to drive towards inclusivity, and brands that will exist in this cultural space will have stronger engagement. In the long term, the authenticity of messaging, diverse representation, and supporting social responsibility are all contributors to intentionally building loyal communities.
Pro Tip: However, make your content creation and sharing intentional. Communicate your brand’s diversity and inclusion commitment via your messaging and community engagement.
Final Thoughts: Shaping the Future of Social Media
Looking forward to 2024 and 2025, social media will continue to evolve rapidly. As we move forward, the stance of the trends that we’ve explored such as AI-driven personalization, social commerce, private communities, and authentic content should shape the way we connect online.
That’s what we’re doing here at Planzee, we are at the forefront in these areas, shaping a social media platform that encourages creativity, connection, and happiness. Whatever the use case, Planzee is the app you need to catch up with the future of Social Media.
So, what are you waiting for? Start transforming the way you connect, engage, and grow your online presence in the best social media app, download Planzee.
