The holidays are here again, and with the festive season, nothing is more pleasing than holding a Christmas social media event. These parties are great not only for business people who wish to conduct meetings or for influencers who want to create content and appeal to their audience but also for anyone who enjoys celebrating this time of the year together with others.
Here are 10 exciting Christmas social media event ideas that will attract your followers’ attention and allow you to plan and carry out an excellent event that will make the focus of discussion even at New Year.
- 12 Days of Christmas Giveaways
There is nothing that gets people more excited than the idea of getting things for free! So, A 12 Days of Christmas Giveaway is a perfect proven strategy to attract great attention to your social media networks. What you need to do is, on a daily basis, choose a prize you want to offer and a task that people can complete in order to submit their entry—it can be as simple as tagging a friend, leaving a comment, or sharing a story.
Event Management Tip: You should have a list of prizes beforehand and a giveaway timetable. To avoid these issues, one has to use an event management app for automatic blog posts and reminder update alerts, among other things.
Why It Works: This makes your audience anticipate your next post every Day, building a lot of hype around your brand. And most importantly, it offers you an opportunity to promote what you sell.
- Christmas Themed Hashtag Challenge
If you want to add the spirit of Christmas to your followers on social media apps, why not engage them in a Christmas Hashtag Challenge? If you want your audience to post their Christmas experiences, use hashtags like #MyChristmasTree, #Holiday Baking Challenge, or even #ChristmasOutfitOfTheDay, and they will have to tag you to participate.
Event Management Tip: Sketch the shapes and logos you want to associate with the hashtag and then adhere to the challenge on your websites so people can easily spot it. Tools like Hashtagify can be used to track the engagement.
Why It Works: These challenges involve content from the user they create engagements and also extend your brand reach since users share it on their page.
- Virtual Christmas Party
Add life to your festivities by organizing a Virtual Christmas Party. You can play live games, a virtual Secret Santa, or simply caroling together! Also, there is no better way to engage with your followers/audience than to use social media tools for live broadcasts, like Instagram Live or Zoom.
Event Management Tip: Make invitations beforehand to avoid confusion and also create a program that will guide the event to avoid confusion. Other suggested event management applications include Planzee, which can be utilized to send out automated notifications to those following your event to make responses to invitations easier.
Why It Works: It is an excellent opportunity to engage your followers directly and, at the same time, let everyone feel the festive spirit.
- Christmas Countdown Calendar
Having a Christmas Countdown Calendar always in sight is an excellent idea to get everybody even more excited about Christmas Day. Share a new surprise for your audience each day on your social media profiles while working towards Christmas Day.
Event Management Tip: Use the content scheduler to organize your posts. Instagram stories or Facebook counters to complete a countdown can entertain followers every single day.
Why It Works: When you post something a day on this page, people are sure to check in every day to see what is new. It’s one of the easiest ways of confining the holiday mood to your audience and media.
- Santa’s Wishlist Giveaway
Use the Hashtag #DecWishList and conduct a Fun and exciting Santa’s Wish List Giveaway where your followers get to post what they want for Christmas. The catch? There must be one surprise gift for one contestant chosen from the list!
Event Management Tip: Make sure your audience understands how to engage, whether in a post, in the comment section, or even tagging a friend. You can use a contest app to pull winners to give the contestants a chance of winning. But the entire process should be fair.
Why It Works: This makes the giveaway process unique and promotes interaction with your content while at the same time stepping up brand awareness by sharing wish lists.
- Christmas Story Contest
People always love to hear a good holiday story! Organize a Christmas Story Competition where your followers can post their best Christmas experience. Encourage your audience and offer a prize for the most exciting story!
Event Management Tip: Define how you want the stories to be sent and how much time you’ll allocate for your followers to submit the stories. Polls or voting is a good way to let your audience choose the winner.
Why It Works: Christmas stories are perfect for creating warm vibes around your followers and making them embrace the holiday mood.
- Elf on the Shelf challenge
The Elf on the Shelf Challenge is a funny and inventive idea to share the Christmas spirit with your followers on social media. This challenge is based on the sweet, cute idea of placing an elf doll somewhere new each day with a sequence of playful, naughty, or wholesome photos to share. Ask followers to post new and exciting pictures or videos of their elf in a playful, naughty, or inspiring scene. To collect the entries and to maintain the spirit of celebration, use the branded hashtag such as #ElfOnTheGram.
Event Management Tip: Hold competitions where you post daily themes (Elf’s favorite hobby, best prank, etc.) and then post the top ones on your page. You may also use an event management platform to schedule prompts and ensure participants are on their toes.
Why It Works: It fosters creativity, is an unmatched user-driven content strategy, and perfectly aligns with the holiday tradition your audience adores!
- Live Q&A with Santa
Organize a wondrous Live Q&A with Santa for your followers on the social media profiles! It’s OK if your followers want to know everything from how Santa sets up his home in the North Pole to how he creates gifts to what cookie recipe he prefers. It is a fun and lively approach of creating awareness of the forthcoming holidays.
Event Management Tip: It is recommended that the session be broadcast through Instagram or Facebook Live. You can gather questions in advance using the Stories or the post about the event and invite people with reminders to come.
Why It Works: It’s fresh, allows followers to participate, and is appropriate for all ages. Plus, it is so much more enjoyable and personalized for the festivity of the holidays!
- Holiday Recipe Swap
It’s time for a Holiday Recipe Swap! Walk your followers through a collection of festive recipes and urge them to contribute their own holiday favorites and attempt to match other recipes as well.
Event Management Tip: Use a specific hashtag like #FestiveRecipeSwap and share the received recipes as stories or posts. Another idea of using polls is to ask the followers to vote for their favorite recipe to have more participation.
Why It Works: It promotes unity, allows people to express creativity, and unites them all because everyone loves food during holidays. Delicious and engaging!
- Christmas Charity Event
Support this holiday season through a Christmas Charity Event. You can sponsor a local charity or make a proportion of the sales go to a cause and request your followers to support that cause.
Event Management Tip: It is also necessary to post current information about the charity event’s developments and call your friends for help. GoFundMe can be useful when it comes to donation management.
Why It Works: It can be used as a marketing tool or an event that creates goodwill to reach the followers on another level. It also helps to make your brand stand out as one that cares for its community.
Wrapping It Up
Christmas is the right time to share happiness, generate interest, and have auspicious moments with followers. As mentioned above 10 stunning Christmas social media event ideas are all guaranteed to impress your audience while helping you build a closer relationship with them. It ranges from giveaways, photo contests, virtual parties, and so much more; you can have as much fun as you want.
Oh, and remember, choosing the right tools for managing events can help to keep all aspects under control so that you can concentrate on that holiday spirit!
Chip in for that Christmas party you would wish to host. Let the festivities begin!
